ZOTYE's Debut After Its Absorbing of Jiangnan
Update date: April 30, 2007
On April 20, the 12th International Automobile and Manufacturing Technology Exhibition opened in Shanghai New International Exposition Center. ZOTYE cars, as a promising youth in China¡¯s car industry, took its debut in Auto Shanghai, which is also the first public show after ZOTYE Groups¡¯ holding of 70% shares of JIANGNAN auto. ZOTYE, at the same time, pushed forward 5 models: 1.3LZOTYE008, 1.5L ZOTYE2008, RHD ZOTYE2008, and 0.8LJiangnan Alto, 1.1L Jiangnan Alto.
Established in 1992, ZOTYE HOLDING GROUP has the capacity of annual producing 100,000 automobiles. ZOTYE2008, the first model pushed forward by ZOTYE GROUP, generated a happy new life wind of autos in the 2006 domestic economical cars¡¯ market. It made a good profit at the same year by selling 11,000 autos, and penetrated rapidly into the international market of the Middle East, the North Africa, the East Union and the Caribbean area in the Middle North America. And by the first quarter of this year, the sales volume had realized a selling of 4,500 autos in the domestic market, and even reached a good achievement of 4,000 autos selling on the international market.
Early in the last century, JIANGNAN auto, belonging to JIANGNAN MACHINERY, CHINA NORTH INDUSTRIES GROUP CORPORATION, has pioneered into the Chinese car industry. It has many year¡¯s professional trade experience in the domestic automobile manufacturing trade. Its auto models including ALTO series have been the model of the Chinese automobiles, well-known and enjoying good reputation in the domestic market. And ZOTYE Group¡¯s presidency over JIANGNAN auto will combine and strengthen the advanced resources of research design, manufacturing, human resources and operation accumulated by JIANGNAN auto£¬making Hunan as ZOTYE Group¡¯s automobile manufacturing base, and improving the overall arrangement of the car industry of the group.
The remarkable feature of the car industry is scale economy. After successfully holding of JIANGNAN auto shares, ZOTYE GROUP owned three car manufacturing catalogue: SUV, cars and trucks, which not only lays the foundation for the expanding and strengthening of ZOTYE
Group¡¯s automobile manufacturing, but also brings a higher
demand upon itself. ZOTYE¡¯s venture into car industry decided its living way must be internationally oriented. Importing, digesting, absorbing and creating will be the directions of ZOTYE¡¯s innovation and cultivation of its own brand. After presiding over JIANGNAN auto, with the help of Hunan base, ZOTYE GROUP will, in three years, put forward eight car series, ranging from economical cars to intermediate cars.
Furthermore, as for the brand operation, ZOTYE IMPORT AND EXPORT CO., LTD is in charge of the sub-brand management, developing ZOTYE auto and JIANGNAN auto the two brand business department under the present corporation system. to operate the global market expansion and services.
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